The Bright Ideas Behind Your Seed

Last updated: October 2026

All Things Rural Limited, trading as ATR Seed (“ATR Seed”, “we”, “us” or “our”), is committed to protecting your privacy and handling your personal information responsibly.

This Privacy Policy explains what information we collect through our website and in the course of doing business, why we collect it, how we use it and your rights in relation to your information.

1. Who we are

ATR Seed is the trading name of:

All Things Rural Limited
Company number: 04881572
Registered office: Red Hill House, Red Hill, Alcester, Warwickshire, B49 6NQ

All Things Rural Limited is the data controller responsible for personal information covered by this Privacy Policy.

For questions about this policy or how we use your personal information, please contact:

Email: info@atrseed.com

2. Information we collect

The information we collect depends on how you interact with ATR Seed.

Newsletter subscriptions

If you choose to subscribe to our email newsletter or marketing communications through our website, we collect your email address.

We use this information to send you ATR Seed news, product information, company updates and other relevant marketing communications.

Business enquiries and relationships

If you contact us to discuss our products, services or doing business with ATR Seed, we may collect additional information that you choose to provide to us. This may include:

• your name;

• business email address;

• telephone number;

• job title;

• company or organisation;

• details of your enquiry; and

• other information relevant to our business relationship.

Although ATR Seed operates on a business-to-business basis, information relating to an identifiable individual, including an identifiable business contact, may still constitute personal information.

Website and analytics information

When you visit our website, certain technical information may be collected through cookies and similar technologies. Depending on the choices you make through our cookie controls, this may include information such as your IP address, device and browser information and information about how you use our website.

We use Google Analytics to help us understand how visitors use our website and to improve its content and performance.

More information about our use of cookies and analytics can be found in our Cookie Policy.

3. How and why we use your information

We only use personal information where we have an appropriate lawful basis for doing so.

Email newsletters and marketing

Where you actively subscribe to our mailing list, we use your email address to send the communications you have requested.

Our lawful basis for this processing is your consent.

You can withdraw your consent at any time by using the unsubscribe link contained in our marketing emails or by contacting us at info@atrseed.com.

Business enquiries and relationships

Where you contact ATR Seed about our products or services, or where we have an existing or prospective business relationship with you or your organisation, we may process relevant business contact information where it is necessary for our legitimate interests in responding to enquiries, communicating with customers and prospective customers, providing our services and developing our business relationships.

Where appropriate, we may also process information because it is necessary to take steps at your request before entering into a contract or to perform a contract.

Website analytics

We use analytics information to understand how our website is being used and to help us improve the website and our communications.

Where consent is required for analytics cookies or similar technologies, these will only be used in accordance with the choices you make through our cookie controls.

4. Services we use

We use a limited number of third-party services to operate our website and communications.

These include:

Framer – our website platform and hosting/CMS provider.

Mailchimp – used to manage our mailing list and send email newsletters and marketing communications.

Google Analytics – used to understand how visitors use our website.

YouTube – our website may contain or embed video content hosted by YouTube. Where third-party content uses cookies or similar technologies, these will be subject to the choices available through our cookie controls where required.

These organisations may process limited personal information in order to provide their services to us. Their handling of information is also governed by their own privacy policies and applicable data-protection obligations.

We do not sell your personal information.

5. Sharing your information

We do not share personal information with third parties for their own marketing purposes.

We may share information with trusted service providers where this is necessary to operate our website, mailing list, communications or business systems.

We may also disclose information where we are legally required to do so or where necessary to establish, exercise or defend legal rights.

6. International data transfers

Some of the service providers we use may process or store personal information outside the United Kingdom.

For example, Mailchimp may process subscriber information in the United States, and some of the infrastructure and service providers used by Framer may process information outside the UK.

Where personal information is transferred internationally, we expect the relevant provider to use appropriate safeguards and transfer mechanisms as required by applicable data-protection law.

7. How long we keep your information

If you subscribe to our mailing list, we will generally retain your email address while you remain subscribed.

If you unsubscribe, we will stop using your information for marketing. We may retain limited information on a suppression list where necessary to ensure that we respect your request not to receive future marketing communications.

For business enquiries and customer relationships, we retain relevant information only for as long as reasonably necessary for the purpose for which it was collected, including maintaining appropriate business records and meeting legal, accounting or regulatory requirements.

8. Your rights

Under UK data-protection law, you may have rights in relation to your personal information, including the right to:

• ask us for access to the personal information we hold about you;

• ask us to correct inaccurate or incomplete information;

• ask us to delete your personal information in certain circumstances;

• ask us to restrict how we use your information in certain circumstances;

• object to certain uses of your personal information;

• withdraw consent where we rely on consent; and

• request the transfer of certain information where applicable.

These rights apply to personal information relating to identifiable individuals. Business information that does not relate to an identifiable individual may fall outside UK data-protection law.

You also have the right to object at any time to the use of your personal information for direct marketing.

To exercise any of these rights, contact us at info@atrseed.com.

9. Unsubscribing from marketing

You can unsubscribe from ATR Seed marketing emails at any time by clicking the unsubscribe link included in our emails.

Alternatively, contact us at info@atrseed.com and ask us to remove you from our marketing communications.

10. Cookies

Our website uses cookies and similar technologies for functions including website operation and analytics.

You can find more information about the technologies we use, why we use them and how you can control them in our Cookie Policy.

11. Third-party websites and content

Our website may contain links to other websites or content provided by third parties.

If you follow a link to another website, that organisation will be responsible for how it handles information you provide to it. We recommend reviewing the relevant organisation’s privacy information when using third-party websites or services.

12. Keeping your information secure

We take reasonable organisational and technical measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

Where we use third-party service providers to process information on our behalf, we expect them to maintain appropriate security and data-protection measures.

13. Complaints

If you have a question or concern about how ATR Seed handles your personal information, please contact us in the first instance at:

info@atrseed.com

You also have the right to raise a complaint with the Information Commissioner’s Office (ICO), the UK’s independent data-protection regulator.

14. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our website, services, technology or legal obligations.

The latest version will always be published on this page, together with the date it was last updated.