The Bright Ideas Behind Your Seed

Last updated: October 2026

This Cookie Policy explains how All Things Rural Limited, trading as ATR Seed (“ATR Seed”, “we”, “us” or “our”) uses cookies and similar technologies on our website.

It should be read alongside our Privacy Policy, which explains how we collect and use personal information.

1. What are cookies?

Cookies are small text files that are stored on your device when you visit a website.

They can be used to make websites work correctly, remember preferences and provide information about how visitors use a website.

Some cookies are necessary for a website to function, while others, such as analytics or third-party media cookies, are optional.

2. How we use cookies

Our website may use cookies and similar technologies for the following purposes:

• to enable the website to operate correctly;

• to remember your cookie preferences;

• to understand how visitors use our website;

• to help us improve the website and its content; and

• to enable third-party content, such as embedded video, to function.

Where cookies or similar technologies are not strictly necessary for the operation of the website, we will ask for your consent before using them.

3. Essential cookies

Essential cookies are required for the website and its core functionality to operate correctly.

These may include technologies required to deliver the website, maintain security or remember the cookie choices you have made.

Because these technologies are necessary for the website to function or provide a service you have requested, they do not require your consent.

Our website is built and hosted using Framer, which may use technologies necessary to provide and operate the website.

4. Analytics cookies

We use Google Analytics to help us understand how visitors interact with our website.

Google Analytics can provide information such as:

• which pages are visited;

• how visitors arrive at our website;

• how visitors move between pages;

• approximate engagement with the website;

• device and browser information; and

• general website usage and performance information.

We use this information to understand the effectiveness of our website and identify ways in which it can be improved.

Google Analytics cookies are not essential to the operation of our website and will only be used where you have given the appropriate consent through our cookie controls.

5. Email subscriptions and Mailchimp

We use Mailchimp to manage our email mailing list and newsletter subscriptions.

If you choose to subscribe to our mailing list, information submitted through the subscription form will be processed using Mailchimp.

Mailchimp or an embedded Mailchimp form may also use cookies or similar technologies in connection with its services.

Where any such technology is not strictly necessary and requires consent, it will be subject to your cookie choices.

More information about how we use your email address for marketing is available in our Privacy Policy.

6. Embedded YouTube videos

Our website may contain videos embedded from YouTube, a service provided by Google.

When a YouTube video is embedded on a website, YouTube may use cookies or similar technologies to provide the video and collect information about interaction with the embedded content.

Where these technologies require consent, the relevant content or technologies will not be activated until you have provided the appropriate consent through our cookie controls.

You can choose not to accept these optional cookies. This may mean that some embedded video content is unavailable or does not function as intended.

7. Third-party services

The principal third-party services that may use cookies or similar technologies through our website are:

Google Analytics – website analytics and measurement.

Mailchimp – email subscription and mailing-list services.

YouTube / Google – embedded video content.

Framer – website platform, hosting and functionality.

These services are operated by third parties and their use of information may also be governed by their own privacy and cookie policies.

We do not use information collected through our website to sell your personal information to third parties.

8. Your cookie choices

When you first visit our website, you may be presented with a cookie notice allowing you to control the use of optional cookies.

You can:

• accept optional cookies;

• reject optional cookies; or

• manage your cookie preferences.

Essential cookies may still be used where they are necessary for the website to operate.

You can change your cookie preferences at any time using the cookie settings available on our website.

You can also manage or delete cookies using your web browser settings. Please note that blocking certain cookies may affect how some parts of the website function.

9. How long cookies are stored

Different cookies may remain on your device for different periods.

Some cookies exist only for the duration of your visit and are deleted when you close your browser. Others may remain on your device for a specified period or until you delete them.

The duration of third-party cookies may be determined by the relevant service provider.

We periodically review the cookies and similar technologies used by our website and may update this policy where those technologies change.

10. Changes to this Cookie Policy

We may update this Cookie Policy from time to time to reflect changes to our website, the technologies we use or applicable legal requirements.

The latest version will always be published on this page together with the date it was last updated.

11. Contact us

If you have any questions about our use of cookies or this Cookie Policy, please contact:

ATR Seed
All Things Rural Limited
Red Hill House
Red Hill
Alcester
Warwickshire
B49 6NQ

Email: info@atrseed.com